A farm to table experience powered by AI

Bringing to life Niti Aayog’s flagship initiative –  India Climate and Energy Dashboard (ICED)
November 2, 2020
An online farmers market, which brings produce from farms straight to your home. Seasonal Roots provides an opportunity to support local farmers using sustainable practices, as well as enjoy better tasting, more nutritious food.

Seasonal Roots were in need of a system to promote local produce and increase sales.

Increase site traffic, encourage customers to order local produce and increase reorders. A comprehensive reporting system was needed to manage inventory and delivery management.


Seasonal Roots utilized Vistaar Digital’s expertise to address their issues.

The site has a unique way of engaging customers where the online market used to open on Friday morning till Sunday night for ordering. All orders received were collected, packed and hand delivered to customers between Tuesday to Thursday.It has three predefined options of baskets with facility to swap and add different produce, an artisan product or a seasonal treat. A subscribe model was developed which would create a customized basket for users, based on past purchase, current fresh produce available and past purchases.  An AI algorithm was developed to suggest users different products based on his past purchasing habits and quantity. Email reminders were sent to customers to confirm their baskets/orders subscription with option to skip or continue for that week. Every Thursday a new animation would be updated on the homepage to showcase an artisan product, a farm or any offer for the week. A comprehensive dashboard was developed to manage inventory, deliveries including basket labels, delivery routes, partners and analytics. The site architecture was set up on AWS with Code Chef to auto deploy feature updates from Github. The database was hosted on Postgres with backend development in Ruby on Rails with Jinja templates.
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Fresh Farm Produce
Veggie Fairies
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Weekly Orders

Boost in sales and customer retention.

  1. New customer acquisitions and increased re-orders.
  2. Easy ordering for customers with engaging content and auto order features.
  3. Ease of managing inventory, delivery schedules with increased efficiency.