_ PROBLEM AREAS
Vasudha team was facing numerous challenges with its existing website.
The website was slow to load (Page Speed D) , had poor navigation, and users were struggling to find the information they needed (High bounce rate of 65%). Additionally, the website was not optimized for mobile devices, which was causing frustration for users who needed to access information on the go.
- They had only coal data available and it was required to scale to multiple sources.
- Site was not capable of scaling to add multiple sources.
- Poor Navigation: If a user cannot easily navigate through a website, it causes frustration and leads to them leaving the site quickly.
- Restrictive Data Types – As the site was using SQL Server there were challenges where multiple data type formats were required.
- Website did not have a feature to analyze and compare the data against various parameters.
- Website was not optimized for mobile devices and users struggled to access information on their smartphones or tablets.
- Download data in an excel format was missing in the earlier website.