Edetailing Engagement

Improving Financial Decision-Making with Data Visualization
March 24, 2023
Activatr – On ground activation for HPCL
March 14, 2023
A global pharmaceutical company headquartered in Europe that utilizes e-detailing as a part of its marketing strategy. The global pharma giant has an online platform and a mobile application where healthcare professionals can access product information, videos, and other materials related to the company’s products.
_ PROBLEM AREAS

Print medium was not suitable for frequent updates to marketing material with almost no analytical data.

  • Earlier information was presented to doctors via print VA.
  • No measurement metrics available on which products were liked by doctors. 
  • High printing costs associated with marketing material shared with doctors.
  • Real time content updates were an issue.
  • Print requires more time to edit. Print medium not suitable for frequent updates to marketing material.
_ SOLUTION

Offered a truly integrated E Detailing platform with quick distribution.

We started working with 5 divisions of the pharmaceutical company and offered a truly integrated E Detailing platform.
Our platform supports content with animation and interactive elements.
We were quickly able to scale content distribution from 5 to 30 divisions.
Our e-detailing platform addresses the challenge of tailoring communication to different persona and medical specialties.

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Business Units
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Divisions Handled
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Edetailers Developed
_ RESULTS

Increased doctor engagement with real-time analytics.

  • Eliminated associated marketing cost of print material cost.
  • Increased doctor engagement – provided regular updates on products, on a real-time basis.
  • Total 18,000+ slides of product information were created for 700+ VAs across 35 Divisions.
  • Analytics of time spent by an individual doctor on each brand was measured.