Edetailing Engagement

Improving Financial Decision-Making with Data Visualization
March 24, 2023
Activatr – On ground activation for HPCL
March 14, 2023
A global pharmaceutical company headquartered in Europe that utilizes e-detailing as a part of its marketing strategy. The global pharma giant has an online platform and a mobile application where healthcare professionals can access product information, videos, and other materials related to the company’s products.

Print medium was not suitable for frequent updates to marketing material with almost no analytical data.

  • Earlier information was presented to doctors via print VA.
  • No measurement metrics available on which products were liked by doctors. 
  • High printing costs associated with marketing material shared with doctors.
  • Real time content updates were an issue.
  • Print requires more time to edit. Print medium not suitable for frequent updates to marketing material.

Offered a truly integrated E Detailing platform with quick distribution.

We started working with 5 divisions of the pharmaceutical company and offered a truly integrated E Detailing platform.
Our platform supports content with animation and interactive elements.
We were quickly able to scale content distribution from 5 to 30 divisions.
Our e-detailing platform addresses the challenge of tailoring communication to different persona and medical specialties.

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Business Units
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Divisions Handled
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Edetailers Developed

Increased doctor engagement with real-time analytics.

  • Eliminated associated marketing cost of print material cost.
  • Increased doctor engagement – provided regular updates on products, on a real-time basis.
  • Total 18,000+ slides of product information were created for 700+ VAs across 35 Divisions.
  • Analytics of time spent by an individual doctor on each brand was measured.