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Cipla, a leading multinational pharma company partnered with Vistaar Digital to enhance its engagement on their platform which is designed to help healthcare professionals learn and collaborate on medicines. Vistaar Digital integrated NotifyVisitors and WebEngage, two powerful marketing automation platforms, into the Ciplamed Flix application to scale campaigns through automated emails, push notifications, and personalized communication. Both the platform’s robust SDKs, intuitive dashboard, and APIs enabled seamless integration across websites, Android, and iOS apps, ensuring consistent and effective engagement.
_ PROBLEM AREAS
Ineffective Communication and Delayed Engagement with Healthcare Professionals:
Seamless Integration
Vistaar Digital integrated NotifyVisitors and WebEngage’s SDKs and APIs into Cipla’s Ionic/React application, enabling efficient event tracking, user profile creation, and personalized messaging. This provided a comprehensive marketing tool to enhance user engagement and streamline communication.
Automated User JourneysUsing the journey-building features of both tools, Vistaar Digital implemented automated user journeys tailored to user behavior. Real-time data tracking with unique user IDs ensured personalized communication. Custom events triggered targeted email campaigns, while welcome journeys included both push notifications and emails, keeping users engaged from their first interaction.
Creating Email CampaignsUsing NotifyVisitors and WebEngage’s segmentation features, Vistaar Digital created targeted email campaigns based on detailed user data. Segments were uploaded to the platform, and responsive email templates were built using the drag-and-drop builder. Personalized content, such as user names, enhanced engagement and ensured healthcare professionals received timely and relevant messages optimized for all devices.
Push NotificationsThe push notification feature was implemented in the Ciplamed Flix application to provide instant updates about events and promotions. It kept users informed, even when they weren’t active on the app. Missed notifications were stored in a notification center for easy access, ensuring consistent engagement across devices.
_ SOLUTION
Seamless Integration of NotifyVisitors and WebEngage for Automated and Personalized Campaigns:
Journey Builder: Vistaar Digital used Journey Builder to design automated, personalized customer journeys tailored to Pharma Company’s target audience in different regions. These journeys included welcome campaigns, educational content, and post-engagement follow-ups based on recipient behavior and engagement. This approach ensured relevant messaging was delivered to healthcare professionals and patients across multiple regions.
Contact Builder & Automation Studio: Vistaar Digital leveraged Contact Builder to centralize Pharma Company’s customer data and create segmented, targeted lists. Automation Studio helped streamline repetitive tasks and workflows, automating the timely delivery of campaigns, and increasing operational efficiency.
Responsive Email Design: Vistaar Digital worked with Pharma Company’s creative teams to design responsive email templates. These templates ensured that emails were optimized for readability and engagement across different devices, including mobile phones, tablets, and desktops, providing a seamless experience for recipients.
Personalized Content: Dynamic content was utilized to personalize email messages based on geography, healthcare role, and user behavior. This allowed Pharma Company to deliver region-specific, compliant, and highly relevant communications to their target audience.
_ RESULTS
Enhanced Engagement, Improved Efficiency, and Scalable Marketing Campaigns for Cipla:
Efficiency in Campaign Execution
Automated email journeys and push notifications reduced manual efforts, ensuring timely and personalized delivery across multiple touchpoints.
Improved EngagementResponsive email templates and personalized content enhanced readability and interaction across devices. Push notifications provided real-time updates on events and promotions, driving timely user engagement.
Enhanced InsightsEmail analytics, including delivery rates and interaction metrics, offered actionable insights for continuous optimization of campaigns.
ScalabilityVistaar Digital’s implementation of NotifyVisitors and WebEngage enabled Cipla to scale its marketing efforts efficiently, meeting diverse needs across regions.
Through this partnership, Vistaar Digital helped Pharma Company streamline its marketing operations, ensuring compliance with regional regulations, improving customer engagement, and maintaining a high standard of communication. This automation solution not only optimized Pharma Company’s marketing strategies but also enhanced the overall customer experience across multiple regions.