WordPress Website Optimization

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WordPress Website Optimization

Learn tips to optimize your WordPress Website

A user clicking on your website from the search result page is the primary goal of your business but the most valued goal should be to hold your user on the website and let them complete the user journey to make purchases. Your website loading time decides what impression it might leave on your audiences, if the website is slow visitors will turn away, and if the website loads fast users tend to explore pages or may take action.

A well-performing website can optimize your rank on search engines. We have some tips to optimize your WordPress Website and decrease the page loading time. If you follow these tips and perform best practices can help you load your website quickly.  

1. Review your website for the page speed

Before you start make sure you check your website performance from any online tool to know the response time of the server. For example, you are a card making business see how your server responds and website perform compare to other card making services website. These tools provide insights on the issues causing site speed. We recommend using google page speed.

2. Choose Secure Hosting Service

The most significant step in optimizing your website is to choose the right hosting plan. You need to look at the feature and check out plans that have a better solution to run the website smoothly. We recommend cloud-based VPS from Amazon, Linode

You can reach out to our hosting team who would help you choose the right hosting plan.

3. Theme and Template Selection

A coded website contains a lot of unnecessary file junks that prevents the website from loading fast, due to high-quality images and files. WordPress website themes are fewer megabytes in size. Such a website design theme can increase the page loading time. 

Make sure to look for following features while choosing a new theme:

  •  Choose a responsive design for desktops, mobile, and tablets. 
  • Adaptive designs created specifically for mobile can improve the mobile user’s experience. 
  • Built-in SEO plugins
  • Built-in page editors with suitable widgets.

We recommend ThemeForest for your theme search.

4. Plugin Selection

Add plugins only if you find the great need for it. Always research on plugins before you install it because plugins can be a  reason behind the slow speed of your website. But this doesn’t mean all plugins cause performance issues, certain plugins that have bad coding include external servers may create issues and due to persistent processes the CPU can get affected and the server could go down and stop working. Click here to learn more about page speed optimization.

5. Optimize Web Images

Any article page which has multiple images can take a long time to load. Therefore, it’s of utmost importance to optimize your images before you upload them to your website. You can also go for quickly available plugins to optimize images that are already uploaded on the website.

6. Secure Admin interface

As you know the WordPress or any CMS could be prone to hacking. Hacking happens using the admin interface where a hacker can gain access to modify the content. There are multiple ways to secure your admin interface. We recommend taking the following steps.

  1. Secure wp-admin using basic authentication
  2. Implement Two Factor Authentication(2FA)
  3. Implement server rules such as IT Request Threashould to limit the number of requests
  4. Allow an only certain set of IPs to access your admin area. You may need to go through a  company VPN for this.

These tips to optimize your WordPress website comes with a great advantage of lowering your website’s loading time. The optimization tips will help you to improve your rankings in the SERPs and overall page speed optimization. Further, if you would like to explore more on WordPress Website development and need to discuss a technical approach, our team is available to get in touch.