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Social Media Management
It’s very important to focus, build and manage your own social media presence. Prospect will reach out to you only if they realize how better and how differently you are performing. There are several open source tools which can help you in maintaining, managing, scheduling, and tracking your social media activity and presence. Let us give you a choice:
Hootsuite
Hootsuite is a social media management platform with over 35 popular social networks. It allows scheduling post, content curation, analytics, monitoring, team management – assignment and approval workflows, security, apps, and integration.
CRM (Customer Relationship Management Tool)
Customer Relationship Management is a system for managing and maintaining relationships with your customers. Being a startup for most business, their important asset is their prospects. Once you reach the growing stage of your business age you don’t only have to maintain prospect response but also their behavior to alter your prospection strategy. We have a few recommendations for you to exert the process of adopting CRM tools:
Hubspot
It allows everything you need to track, maintain, organize, and nurture your leads & response and it’s an open source tool for free:
Know how Hubspot helps you to speed your sales through a managed pipeline:
– Pipeline Management
– Record activity automatically
– See everything about contact in one place.
– Live Chat with the prospects.
This tool is easy to manage and use for one-to-one communication within the organization.
Sugar CRM
Mautic - CRM Tool
Mautic is marketing automation software enabling marketing and community managers to effortlessly manage campaigns, nurture and engage leads through email marketing, monitor social media. Mautic key features includes lead management, campaign management, email marketing and drip campaigns. Its open source and can be easily integrated with 3rd party services and applications with rest api and web hooks.
Web development languages/frameworks
The first step in digital or online marketing is website development this helps to create a brand face for both the parties. The website carries a hub of information about a brand, organization, and culture but the real challenge is to maintain it. Let’s move ahead with the list of our recommendations to make your challenges a little easy to handle:
PHP
It's an open-source scripting language, you can download this for free. It can be used to create desktop application and allows changing the variable name dynamically. PHP provides user access logging by creating the summary of recent accesses for the user.
Java
Java programming language is portable, simple and secure to use. It has been designed with the aspect of easy to learn. If you have a strong base of OOP Java, it would be easy to master. The source code is assembled into what Java calls bytecode, which can be run anywhere in a network on a server or client that has a Java virtual machine (JVM).
Ruby
Ruby is open-source and freely available on the Web, but it is subject to a license. It can be used to write Common Gateway Interface (CGI) scripts and embed into Hypertext Markup Language (HTML). Most prominently it has a clean and easy syntax that allows a new developer to learn very quickly and easily.
Python
Python is known for an expressive language which means it is more understandable and readable. It can be run equally on different platforms such as Windows, Linux, Unix, and Macintosh etc. Basically, it’s a portable language and startup usually prefers such tools for their fresh technical hand associate working for them in their organization.Pick from above languages based on skill available in local development market. We have seen PHP is commonly used for initial prototyping. Python is more popular in AI and Machine Learning kind of projects.
Tasks Management Tools
Asana
It helps you in managing and driving your project management activity. Wherein you can stay in sync to meet deadlines, and accomplish your daily goals. Organize and map your every step and details of your work at one place.Know how it keeps you updated all the time:
– Track company goals and milestones
– Share info with the internal team
– Control your data through admin access
– Create and use your own template
Asana reduces your efforts to carry project communication on multiple platforms and helps you to keep it concise on a single platform.
Trello
– Trello is an online tool for managing projects & personal tasks, they have unique features such as boards, list, and cards which enables to organize your project in a very fun and flexible way. It helps to keep everybody informed with task assignments, activity log, and email notifications.Know how Trello makes a difference:
– Open source tool for the basic service
– An easy organization with tags, labels, and categories
– Deadline reminders, and email notifications
– Archive your card records (For instance: comments and changes), and many more other unique features.
Source Code Version Control
Source code version control is essential when you are working with the multi-member team. It helps in collaborating development activities and release management. Github & Bitbucket are two of the largest source code repository services. They help store manage your source code and provides version history. It also offers the best flexible and economical package rates.
Github
It’s a development platform, where you can host and review code, manage projects, and build software. It improves your development efficiency & skills with flexible deployment options, centralized permissions, hundreds of integrations, technical support and more. Know how they can make your 24 X 7 coding life better…
– Code review
– Project management
– Integrations
– Team management
– Documentation
Bitbucket
It’s similar to GitHub, allows to plan your projects, collaborate on code, test and deploy. Create a checklist with designated approvers, track and hold discussion right in the source code with comments. Better and quality configuration as code, and secure workflow on a cloud. Know how Bitbucket can be the best combination for hosting.
– Pull request
– Facilitates code reviews
– Branch permissions
– Provides Granular access control
– Code aware research
– Save time through usage result
Payment & Invoice management
Being a startup or established agency, an organized payment method helps to drive and manage the revenue of the organization. It should be accurate and precise while evaluating at the end of the month. Let us introduce one on which we rely:
Invoice Plane
It helps to manage your complete billing circle start from quotes over invoices to payments. They have 25 different online payment providers like PayPal, Stripe and even Bitcoin via Coinbase.
E-mail Marketing
When you have the best services, offers, and product value it is extremely important to reach your audience and make them your prospect through a various call to action strategy. E-mail marketing is one of those that help to make you reach directly to the target audience with a unique content and concept representation. Let’s go ahead and explore a few of a effective and free e-mail marketing tool to plan and start your campaign:
Mailchimp
It’s a marketing automation platform that helps you in setting-up email marketing and ad campaigns with clients, customers, and other interested parties with ready-to-use campaign templates. MailChimp allows to customize your campaign and extract an in-depth report.
Here are a few features that can help you in running an effective campaign:
– Ready-to-Use Campaign Templates and Email Designer
– Product Recommendations
– Merge Tags
– Advanced Segmentation
– Distribution by Time Zone
– Comparative Data Report
– Campaign Sharing on Social Media.
SendGrid
It provides cloud-based email delivery services that assist companies with transactional email management. Also, it provides an open rate, link tracking, and CAN-SPAM compliance. You can also keep a track on email open report, bounces, unsubscribes, and spam reports. Here is an overview of Sendgrid features:
– SMTP Service
– Custom API Integration
– Track open and click rates
– Email template
– Track unsubscribers
– Reputation Monitoring
– Suppression List Management
– Dedicated & Multiple IP Addresses, and many more other unique features.
Hosting & Infrastructure
While building your first website or working on your first fortune project it is very important to choose the right platform and tools of hosting provider. Kickstart your business with these best-hosting providers.
AWS (Micro Plan for free limit)
Amazon AWS provides a 12-month free tier program under which you can gain access to most of AWS services. AWS Cloud can provide you with extreme business advantages.Boosting your team with specialized skills and experience can help you achieve those results.
ISPConfig
ISPConfig is an open source hosting control panel for Linux based operating system like CentOS, Ubuntu, Debian etc. It gives you a single web-based interface to manage multiples websites, FTP accounts and databases. It helps you manage multiple servers from one control panel including features like mail server management, DNS server management, virtual server management, and website statistics.
Jenkins - Code deployment tool.
Jenkins is an open source automation server which helps you to deploy code on server with just click of a button. Jenkins is an open source automation server which helps you to deploy code to the server on just click of a button. Its continuous integration features relief developers from the task of pushing code to the server on every commit.
Mobile Development
In this digital era, being a start-up or a well-establish agency it is immensely important to be a master of mobile-ready apps. Here we suggest a few open-source tools for you to have a smooth process of mobile-app development:
Android
Developed by Google, Android is an open source operating system primarily for smartphones and tablets further expanding to televisions, smart watches, auto and gaming consoles. `The latest release version is 9.0 with codename “Pie”. The core Android source code is known as Android Open Source Project (AOSP) and is primarily licensed under the Apache License.
PhoneGap
Adobe PhoneGap is an open source distribution of Cordova – providing the advantage of using existing web development technologies to make hybrid mobile apps. Developers can use their existing skill set of HTML5, CSS3, Javascript to create hybrid mobile apps for all platforms with the single code base, allowing them to reach a large set of audience irrespective of their device.
Ionic
Ionic is an open-source SDK for building mobile applications using web technologies like HTML5, CSS3, and SASS. Ionic leverages Apache Cordova to distribute apps to all major native app stores. Ionic comes with the predefined theme and mobile components which can be further extended with plugins and themes available in the Ionic marketplace.
React Native
Backed by Facebook, React Native is a framework which builds native apps using React and Javascript. It uses the same design principles as React with rich Mobile UI and components. By using the same fundamental blocks for iOS and Android, apps built in React Native are indistinguishable from apps built with Objective C or Java.
Flutter
An open source mobile application development SDK from Google. Flutter uses Dart as its foundation language which allows C#, Swift and Java developers to use their existing knowledge to build apps for Android and iOS. Flutter neither uses WebView nor the OEM widgets that shipped with the device. Instead, uses C++ high-performance rendering engine.