Discover Beauty
Empowering Healthcare Training: QR Code Solution Revolutionizes Data Management for Seamless Event Experience
August 25, 2023
Discover Beauty is an online platform offering
dermatological consultations, designed to
connect patients with expert dermatologists.
Initially, the platform was limited by its
desktop-only interface, which hindered its
accessibility and user engagement.
_ PROBLEM AREAS
Discover Beauty faced issues with navigation, device compatibility, and missing features, affecting traction.
- Suboptimal User Experience – Navigation was not intuitive, with users finding it difficult to access services and complete consultations efficiently.
- Limited Device Compatibility – The platform was only compatible with desktop devices, leading to a restricted user base and poor overall experience.
- Feature Gaps – Key features like detailed doctor profiles, a streamlined consultation process, and patient-doctor interaction capabilities were missing, leading to limited traction on the platform.
_ SOLUTION
Implementing a cross-device user experience design provided Discover Beauty with various benefits.
- Cross-Device User Experience Design: – Technology Used: CodeIgniter (PHP-based framework), Bootstrap (for mobile compatibility), and HTML Canvas (for the morphing tool).
- Enhanced SEO-Friendly Doctor Profiles: – Implementation: Vistaar Digital introduced detailed, SEO-optimized doctor profiles, enabling better search engine visibility and more informative content for patients. These profiles provided comprehensive information, boosting organic traffic to the platform.
- Doctor Directory and Search: – Features: A robust doctor directory was added, allowing patients to search for doctors by zipcode, therapy type, and name. This feature made it easier for users to find the right specialist for their needs. – Impact: The searchable directory improved user experience by providing quick access to relevant healthcare professionals.
- Direct Doctor-Patient Connections: – Features: Patients could now directly connect with doctors by sending consultation requests through the platform. This streamlined the process of seeking medical advice, leading to quicker consultations and increased patient satisfaction.
- Consultation Workflow with Moderation: – Features: A workflow was developed for the exchange of information between doctors and patients, with content moderation by an admin. This ensured that all communication was appropriate, secure, and compliant with platform guidelines.
- Interactive Learn Module: – Features: An enhanced Learn module was introduced, allowing users to explore information about surgeries by body part and related post- care. This section was interactive, providing educational content that helped users make informed decisions. – Impact: The module increased user engagement by offering valuable knowledge, leading to higher user retention.
- Discover Canvas: – Technology Used: HTML Canvas. – Features: A new feature called Discover Canvas was added, allowing patients to upload images of their faces, morph, and mark areas of concern. This tool facilitated better communication between patients and doctors, making the consultation process more efficient.
– Implementation: The platform was redesigned using Bootstrap to ensure a responsive and seamless user experience across desktops, tablets, and mobile devices. This approach allowed for broader accessibility and improved user satisfaction.
_ RESULTS
Vistaar Digital revamped Discover Beauty with better navigation, compatibility, and new features.
- The comprehensive redesign and feature expansion of the Discover Beauty platform by Vistaar Digital led to a highly successful transformation. The platform’s user base grew significantly, with 12,000 patients and 2,000 doctors onboarded, reflecting increased patient engagement. Mobile user engagement rose by 60%, demonstrating improved accessibility and user experience. The SEO-optimized profiles and features enhanced organic visibility, leading to higher search rankings and traffic. Additionally, the streamlined processes and new features resulted in quicker and more effective consultations.
- By leveraging technologies such as CodeIgniter, Bootstrap, and HTML Canvas, the platform now offers a seamless, cross-device experience with enhanced functionality. These improvements not only boosted user engagement and satisfaction but also significantly increased the platform’s reach and effectiveness in connecting patients with dermatological experts.